1.
| High shipping prices (72%) |
2.
| Comparison shopping or browsing (61%) |
3.
| Changed mind (56%) |
4.
| Saving items for later purchase (51%) |
5.
| Total cost of items is too high (43%) |
6.
| Checkout process is too long (41%) |
7.
| Checkout requires too much personal information (35%) |
8.
| Site requires registration before purchase (34%) |
9.
| Site is unstable or unreliable (31%) |
10.
| Checkout process is confusing (27%) |
