Let’s say I’m an affiliate and I wrote an article that will send
baby boomers in droves to a website for a certain product I’m hoping
they’ll buy, but the headline across the top of that site says the
product is for stay-at-home moms. Do you think my boomers will
hang around long enough to check it out or do you think they’ll look at
that headline and think, Well, there’s nothing here for me, and
immediately go someplace else?
There have been lots of times where I’ve wanted to refer people to a
specific product but the site’s headline stopped me.
If you’re going to target a specific market segment on your landing
page, do yourself (and your affiliates!) a favor by creating a
different page tailored for each one. For example,
YourSite.com/index1 could be written specifically for college students,
YourSite.com/index2 could be for stay-at-home moms, etc.
Use the right copy for the right market so we’ll both get the
sale.
Be sure to tell your
affiliates about each of your
different landing pages on your affiliate page.
Speaking of having different landing pages…
Some savvy sellers will try out different pages to see which one
converts lookers to buyers better. The site below has two pages
selling the same product but the approach in the sales copy is
completely different:
